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“The industry has a content problem,” he says. “There are thousands of games being released and too many of them are variations of something that already exists.

“Part of the reason is economics. When games take months and significant money to develop, people naturally become risk-averse. Building on something that already works becomes the safer option.”

For Curwen, tackling the problem therefore means changing the risk-reward equation behind game creation. If creators can develop and test ideas more quickly and at significantly lower cost, an unsuccessful experiment becomes less consequential – and taking a chance on something genuinely different becomes easier to justify.

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Wazdan bolsters its executive team with hiring spree

The global slots supplier Wazdan has undertaken a major shuffle in its executive team, with a number of high-profile hires and promotions adding a wealth of experience to the provider’s workforce. On a senior level, Tomasz Tajeldin has been brought in as a senior CRM specialist, Lukasz Kasprzyk has joined as Head of Operations, while Andrzej Hyla has been promoted to Chief Commercial Officer.

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Veikkaus’ international B2B subsidiary, Fennica Gaming, continued rapid expansion in H1 2026, with revenue increasing by 80.6% to €10.3 million from €5.7 million in the previous year. 

This growth reflects the launch of eInstants and iCasino products across various markets, including Italy, Canada, parts of Germany, Mexico, the Czech Republic and Iceland. 

Veikkaus stated that Fennica now operates in 21 markets across three continents and gaming verticals. Fennica secured an UAE online supplier licence last year.