About this app
What is The Perfect Scratch?
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
What is The Perfect Scratch?
Betting and iCasino GGR rose to €151.6 million from €146.5 million. Growth in iCasino resulted from an expanded game catalogue and a rapid expansion of live casino offerings.
Veikkaus’ international B2B subsidiary, Fennica Gaming, continued rapid expansion in H1 2026, with revenue increasing by 80.6% to €10.3 million from €5.7 million in the previous year.
This growth reflects the launch of eInstants and iCasino products across various markets, including Italy, Canada, parts of Germany, Mexico, the Czech Republic and Iceland.
What is The Perfect Scratch?
Crash games like Aviator have become hugely popular because they are simple to understand and fast to play. A multiplier climbs from 1x and you decide when to cash out.
The key tension in every crash game is greed versus discipline. The multiplier can crash at any moment, so the longer you wait the bigger the reward but also the bigger the risk.
Many players use a fixed cash-out target, such as 1.5x or 2x, and exit automatically every round. This removes emotion from the decision and keeps losses predictable.
