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As of Sept. 17, 31 licensed iGaming operators are officially live and accepting wagers across the province.

Oxibet is not among the licensed entities. Furthermore, Alberta’s regulatory standards strictly prohibit active commercial athletes like Davies from appearing in gambling advertisements, with narrow exceptions reserved exclusively for responsible gambling public service announcements.

The post Deepfake Alphonso Davies Gambling Ad Highlights Alberta’s Underground iGaming Fight appeared first on Casino.org.

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Bet365 attributed the job cuts to a “highly competitive trading environment, plus increased regulatory and tax-related costs”.

A Bet365 spokesperson said the company was working to limit the number of job losses and support employees affected by the changes.

“We are committed to minimising the impact on our people and are exploring all avenues to reduce the number of redundancies,” the spokesperson said. “As a first step, we are planning a programme of voluntary redundancies.

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In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.

Regulators have so far focused mainly on monitoring paid advertising. In Germany, the GGL credited an updated Google ad policy with reducing black market visibility. Yet, it acknowledged that illegal operators could still achieve visibility in organic search through SEO manipulation. 

This points to a wider shift towards addressing organic search signals and domain-level practices such as doorway pages, an issue also raised in the UK, where research has linked black market migration to search-driven promotion and SEO exploitation.